Privacy, Terms & Accessibility
At Smiles and More we are committed to protecting your privacy, maintaining transparent terms of service, and ensuring our website is accessible to everyone.
Privacy Policy
Last updated: May 15, 2026
This policy explains how Smiles and More Dentistry collects, uses, and protects your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.
1. Who We Are
Smiles and More Dentistry ("we", "our", "the Practice") is a dental clinic located at 3300 McNicoll Ave, Suite 202, Scarborough, Ontario M1V 5J6. We are the data controller for personal information collected through this website and our clinic operations.
2. Information We Collect
We may collect the following categories of personal information:
- Contact information — name, phone number, email address, and mailing address provided when you book an appointment or contact us.
- Health information — dental and medical history, treatment records, and insurance details necessary to provide dental care.
- Financial information — payment and insurance billing information processed through our secure payment systems.
- Website usage data — IP address, browser type, pages visited, and referring URL collected automatically when you visit our website through cookies and similar technologies.
- Communications — records of messages, emails, or appointment inquiries you send us.
3. How We Use Your Information
We use your personal information to:
- Schedule, confirm, and manage dental appointments.
- Provide dental treatment and coordinate your care.
- Process insurance claims and payments.
- Send appointment reminders via phone, email, or text (with your consent).
- Comply with regulatory, professional, and legal obligations.
- Improve our website performance and user experience.
- Respond to your inquiries and support requests.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. Disclosure of Your Information
We may share your personal information only in the following circumstances:
- Dental team members — dentists, hygienists, and administrative staff directly involved in your care.
- Referred specialists — oral surgeons, orthodontists, or other dental specialists when a referral is clinically required.
- Insurance providers — to process claims on your behalf with your authorisation.
- Service providers — trusted third-party vendors (e.g., appointment software, payment processors) bound by confidentiality agreements and PIPEDA-compliant data processing terms.
- Legal requirements — when required by law, court order, or a regulatory body such as the Royal College of Dental Surgeons of Ontario (RCDSO).
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality and analyse traffic. Cookies we use include:
- Essential cookies — required for the website to function. These cannot be disabled.
- Analytics cookies — help us understand how visitors interact with our site (e.g., Google Analytics). These are anonymised and aggregate.
You may disable non-essential cookies through your browser settings at any time. This will not affect your ability to access our website.
6. Data Retention
We retain patient health records for a minimum of 10 years from the date of last treatment, or until a patient turns 27 years of age if they were a minor at the time of treatment, as required by the RCDSO. Website analytics data is retained for up to 26 months. We securely destroy personal information when retention is no longer required.
7. Security
We use administrative, technical, and physical safeguards to protect your personal information from unauthorised access, use, or disclosure. Our website uses HTTPS encryption, and our practice management systems are password-protected and access-controlled. While we take reasonable precautions, no method of transmission over the internet is 100% secure.
8. Your Rights Under PIPEDA
You have the right to:
- Request access to the personal information we hold about you.
- Request corrections to inaccurate or incomplete information.
- Withdraw consent to certain uses of your information (subject to legal and professional obligations).
- Ask how your information has been used or disclosed.
- File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.
To exercise any of these rights, contact our Privacy Officer using the details below. We will respond within 30 days.
9. Third-Party Links
Our website may contain links to external websites (e.g., dental associations, insurance portals). We are not responsible for the privacy practices of those sites and encourage you to review their policies before submitting personal information.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the revised policy on this page with an updated "Last updated" date. Material changes will be communicated on our website homepage for 30 days.
Privacy Officer — Contact Us
Smiles and More Dentistry
3300 McNicoll Ave, Suite 202, Scarborough, ON M1V 5J6
Phone: (416) 299-1864
For privacy complaints or access requests, please contact us during business hours (Mon–Fri 8am–7pm, Sat 9am–3pm).
Terms of Use
Last updated: May 15, 2026
By accessing or using the Smiles and More website you agree to be bound by these Terms of Use. If you do not agree, please do not use this website.
1. Acceptance of Terms
These Terms of Use ("Terms") govern your use of the website operated by Smiles and More Dentistry ("we", "us", "our") at this domain. These Terms apply to all visitors, patients, and users. By using this website you confirm that you are at least 18 years of age, or that you are using the site under the supervision of a parent or legal guardian who agrees to these Terms.
2. Not Medical or Dental Advice
The content published on this website — including articles, service descriptions, FAQs, and promotional materials — is provided for general informational purposes only and does not constitute professional dental or medical advice, diagnosis, or treatment. Always seek the advice of a qualified dental professional with any questions you may have regarding a dental condition. Never disregard professional dental advice or delay seeking it because of something you read on this website.
3. Appointment Bookings and Inquiries
Submitting a booking request or contact form on this website does not constitute a confirmed appointment. Appointments are only confirmed by direct communication from a Smiles and More staff member. We will make reasonable efforts to contact you within one business day. For urgent dental matters, please call us directly at (416) 299-1864.
4. Intellectual Property
All content on this website — including text, images, logos, graphics, page layouts, and code — is the property of Smiles and More Dentistry or its licensed suppliers and is protected by Canadian copyright law. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any content without our prior written consent.
You may print or download single copies of pages for your personal, non-commercial reference only, provided you do not remove any copyright or proprietary notices.
5. Permitted Use
You agree to use this website only for lawful purposes and in a manner that does not infringe the rights of any third party. You must not:
- Use the website in any way that violates applicable local, provincial, or federal laws or regulations.
- Transmit any unsolicited commercial communications (spam).
- Attempt to gain unauthorised access to any part of the website or its underlying systems.
- Introduce viruses, malware, or other malicious or harmful code.
- Scrape, harvest, or collect personal data about other users.
- Use automated tools (bots, crawlers) in a manner that places unreasonable load on our servers.
6. Disclaimers and Limitation of Liability
This website is provided on an "as is" and "as available" basis without warranties of any kind, express or implied, including but not limited to merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the website will be uninterrupted, error-free, or free of viruses or other harmful components.
To the fullest extent permitted by Ontario law, Smiles and More Dentistry shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your use of, or inability to use, this website or its content.
7. External Links
This website may contain hyperlinks to third-party websites. These links are provided for your convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them. Inclusion of a link does not imply endorsement.
8. User-Submitted Content
If you submit information to us through contact forms or review platforms, you represent that the information is accurate and that you have the right to submit it. You grant us a non-exclusive, royalty-free licence to use your submitted feedback or testimonials for promotional purposes on our website and social media, with your identity protected unless you provide explicit written consent for attribution.
9. Governing Law and Jurisdiction
These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes arising from or relating to these Terms or your use of this website shall be subject to the exclusive jurisdiction of the courts of Ontario.
10. Changes to These Terms
We reserve the right to update these Terms at any time. Changes take effect immediately upon posting to this page. Your continued use of the website following any changes constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.
11. Contact
Questions about these Terms should be directed to:
Smiles and More Dentistry
3300 McNicoll Ave, Suite 202, Scarborough, ON M1V 5J6
Phone: (416) 299-1864
Business hours: Mon–Fri 8am–7pm | Sat 9am–3pm
Accessibility Statement
Last updated: May 15, 2026
Smiles and More Dentistry is committed to making our website accessible to all people, including those with disabilities, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and WCAG 2.1 Level AA guidelines.
Our Commitment
We believe that everyone deserves equal access to information about their dental health. Our goal is to ensure that our website is perceivable, operable, understandable, and robust for all users, regardless of ability or the assistive technology they use.
Applicable Standards
We strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities including visual, auditory, motor, cognitive, and speech disabilities.
We also comply with Ontario's Integrated Accessibility Standards Regulation (IASR) under AODA, which requires organisations to provide accessible websites and web content.
Accessibility Features on Our Website
We have implemented the following accessibility features:
- Keyboard navigation — all interactive elements (menus, buttons, links, forms) are fully operable using a keyboard alone.
- Skip to content — a "Skip to main content" link appears at the top of every page so keyboard users can bypass repetitive navigation.
- Semantic HTML — pages use proper heading hierarchy (H1–H3), landmark regions (main, nav, footer), and ARIA roles to support screen readers.
- Alt text — meaningful images include descriptive alt text; decorative images are marked
aria-hidden="true"to avoid cluttering the screen reader experience. - Colour contrast — text and interactive elements meet or exceed the WCAG 2.1 AA minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text.
- Responsive design — the site adapts to all screen sizes, from mobile phones to desktop monitors, and supports browser zoom up to 200% without loss of content or functionality.
- Focus indicators — visible focus styles are maintained on all interactive elements for keyboard and switch-access users.
- ARIA labels — interactive controls include descriptive aria-label attributes where the visible label alone may not be sufficient for context.
- Form accessibility — form fields include labels, and error messages are announced to screen readers.
- Link purpose — links are written with descriptive text so their destination or function is clear out of context.
Assistive Technologies Tested
We test our website with the following assistive technologies to help ensure compatibility:
- NVDA screen reader (Windows)
- VoiceOver (macOS and iOS)
- TalkBack (Android)
- Keyboard-only navigation (Chrome, Firefox, Edge)
- Windows High Contrast Mode
Known Limitations
While we strive for full WCAG 2.1 AA conformance, some areas of the website may not yet fully meet all guidelines. Known limitations include:
- Embedded third-party maps (Google Maps) may have limited keyboard and screen reader support. An alternative written address is always provided.
- Some older PDF documents linked from the site may not be fully tagged for accessibility. We are working to remediate these on an ongoing basis.
We are actively working to address these limitations.
Ongoing Efforts
Accessibility is an ongoing commitment. Our efforts include:
- Regular automated accessibility scans using industry-standard tools.
- Periodic manual audits by staff trained in WCAG guidelines.
- Including accessibility requirements in our web development process for all new features and pages.
- Training staff on accessibility principles and inclusive design.
In-Clinic Accessibility
Our physical clinic at 3300 McNicoll Ave, Suite 202, Scarborough is committed to in-person accessibility as well:
- Wheelchair-accessible entrance and treatment rooms.
- Accessible parking spaces close to the building entrance.
- Accessible washrooms on the same floor as the clinic.
- Staff trained to communicate with patients who have communication disabilities.
- Appointments available in multiple languages — please ask when booking.
Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter any barriers or would like to request content in an alternative format, please contact us:
Accessibility Contact
Smiles and More Dentistry
3300 McNicoll Ave, Suite 202, Scarborough, ON M1V 5J6
Phone: (416) 299-1864
We will acknowledge your feedback within 2 business days and work to resolve accessibility barriers as quickly as possible.
Questions About Your Visit?
Our team is happy to answer any questions about your privacy, care, or accessibility needs before your appointment.